Apr 14, 2021
We spoke recently about ways to work together.
Please find below three options:
Below each of these approaches are explained, including example deliverables, services and ROI.
Typical execution: Enterprise segments, Ecosystem partners, Market/Product feedback, Growth stack
Cost: 50k package base + % of wins (lined up with sales team)
ROI: 20:1 value to cost ratio
Effort by existing team: Low to medium: 0% to 25% of their time.
Recommended resources: Junior marketing/content person (50%), evangelist/pre-sales solution expert (20%), XYZ FB/G/LI Ad spend, CPO (15%), CEO (10%), CCO (20%).
Duration: 5-6 months.
Typical execution: Coach and editor on anything US Market Development & Product Positioning.
Cost: 3.75k p/m + % of wins for min 6 months (can go 18 ms to three years).
ROI: 10:1 value to cost ratio, with 50% bumps after 12 and 24 ms
Effort by existing team: Low to medium
Typical execution: New Market, Great Existing Solution but GTM not 100% defined, with tactics, tools and team.
Cost: TBD. This begins with Market Discovery, and continues m/m
ROI: 50:1 value to cost ratio
Effort by existing team: Medium
We use patterns from 25+ AI application companies and 200+ Lab alumni from Europe, US and Japan.
We utilize industry advisors with 20+ years in Digital leadership roles at Wells Fargo, Aerbus, Daimler, Kohl's, Autodesk, Samsung, Adobe, ServiceNow, Harvard Medical School, UC Berkeley and the European Leadership University.
We have great relationships with affinity networks.
The approach is straight forward
Plus, serendipity works. Cap-tables improve for founders and shareholders. And exit possibilities are unlocked.
1) Typical Deliverables - Phase 1
2) Ecosystem Mapping of US & EMEA. Use Affinity Networks
3) Example of Six month controlled process for learning in new markets
1) Typical Execution - Phase 1
2) Typical Advisory activities - Ongoing
3) Market Development-as-a-Service - Ongoing
4) Value added AI/ML Projects, Tools, Tactics
1) Compounded growth
Multiples (10x) valuation on revenue acquired. Compound. Establish itself as a global category leader.
2) General ROI
Deliver 20:1 ROI. Can uplevel growth by 5% to 15% in Year 1 - measured in revenue, effectiveness.
3) Functional ROI
Each department KPIs for their functional goals.
BD and Sales
Investors and Shareholders
Who We Are: Global Venture Advisors has been doing B2B growth since 2013. We have 10+ years analyzing patterns growth leaders use to create shareholder value. Our Founding Partner has been doing SaaS enterprise since 2000, when he co-founded & led products at aravo.com.
What We Do: Accelerate growth in EMEA, US & Asia with Market Development advisory & As-a-Service (MDAS). We have done 25+ such engagements with AI application companies including European, US and Japanese companies in the 20 to 2,000 emp range.
Global Venture Advisors (GVA) was started in 2013 to help tech firms grow revenues in strategic markets. GVA does year-round Market Discovery & Market Development-As-a-Service (MDAS) with elite entrepreneurs. Speciality is in AI applications, ML platforms & SaaS/IoT data services.
Why We Do It: Growth strategies are critical for entrepreneurs today. Challenge facing entrepreneurs: since 2014 the success rates of growth teams has decreased nearly four fold -- as Executives on both sides are overwhelmed by automation and the "noise" in market. Pandemic has increased reliance on remote sales and marketing - and companies are more disconnected than ever. In addition, GDPR laws in Europe and increasingly in US like California and a dozen states following their lead. B2B companies that invest properly in their growth, to remove barriers to growth before their team hits them, will be the winners.
How We Do It: We focus on market development execution and advisory using enterprise market patterns.
What Is the Benefit: Tech firms that can develop a well managed growth engine and global product-market fit see a 10:1 valuation boost vs. strategic revenue. Even smaller companies start to combine human knowledge and networks, with Machine Learning as a differentiator for the business (Cognism, Teradata, Algolytics good examples from the 10th Growth 2.0 Lab last month).
Past Clients and Cases: see Cases