Apr 14, 2021
We spoke recently about ways to work together.
Make your best investment in shareholder value of 2021 - in your team and the growth engine that powers their work. There are three approaches we use and have delivered super-sized results over 10+ years of Deep Tech global venturing:
Below also includes example deliverables, managed services and Return on Investment.
Typical execution: Three enterprise segments, Two Markets, Product Positioning and Growth stack
Cost: 50k package base + % of wins (lined up with sales team)
ROI: 20:1 value to cost ratio
Effort by management: <15% CPO/Head Products, <10% CEO, <15% CCO/Head Sales or Marketing. Three 90-minute Interviews in first month
Effort by existing team: <15% Low to medium. Junior marketing/content edits (20%), evangelist/pre-sales solution expert (20%)
Duration: 6 months
Typical execution: Existing or Ambitious New Solution not yet 100% on target or operationally 'transformative'
Begins with Approach 1, Market Development Discovery
Cases: Q-go (NLP exit 35m, 1.5b), azeti (exit), Hippo (ML segmentation exit). 50:1 returns via strategic revenue, tactics, tools.
ROI: 50:1 value to cost ratio
Effort by management: <25%
Effort by existing team: Medium
Duration: 6 to 18 months
Typical execution: Coach, test and edit anything Market Development & Product Positioning.
Cost: 5k p/m + % of wins for min 6 months (can go 18 ms to three years).
ROI: 10:1 value to cost ratio, with 50% bumps after 12 and 24 ms
Effort by management: <15%. Three 90-minute Interviews (Head Sales or Marketing, Head Products/R&D, CXO) in first month
Effort by existing team: <15%. Low
Over five years, a 10% higher growth rate per year (e.g., 40% rather than 30%) will 2x shareholder future worth
Uses a proven approach that constantly adapts tactics, tools and networks for smart growth
Track record of 30+ Market Development Discovery projects and 200+ Growth 2.0 Lab alumni like Adyen, Cognism, Shazam, Swiftkey, Cinnamon and others growing from EMEA, US and Japan
Works seamless with existing operations and yearly plans
Accesses AI practitioners and industry advisors with 20+ years in Digital leadership roles. Advisors from Wells Fargo, Aerbus, Daimler, Kohl's, Autodesk, Samsung, Adobe, ServiceNow, Harvard Medical School, UC Berkeley and the European Leadership University
Can be switched on and off easily, zero friction
Distribution partnerships like Europe's leading Corporate VC Club and affinity networks like the Berkeley+ adds serendipity and luck
Market Development Discovery
1) Typical Deliverables - Phase 1
2) Ecosystem Heatmap for Segments in US & EMEA
3) 6-month controlled process for learning in new markets
1) Market Development-as-a-Service
2) Thought Leadership activities
3) Advisory activities
Return on Investment
1) Compounded growth
Multiples (10x) valuation on revenue acquired. Establish as a global category leader.
2) General ROI
Deliver 20:1 ROI. Can uplevel growth by 5% to 15% in Year 1 - measured in revenue, effectiveness.
3) Functional ROI
Each department KPIs for their functional goals.
Shareholder and Investor ROI
BD and Sales ROI
Management Team & Recruitment
Who We Are: Global Venture Advisors has been doing B2B growth since 2013. We have 10+ years analyzing patterns growth leaders use to create shareholder value. Our Founding Partner has been doing SaaS enterprise since 2000, when he co-founded & led products at aravo.com.
What We Do: Accelerate growth in EMEA, US & Asia with Market Development advisory & As-a-Service (MDAS). We have done 25+ such engagements with AI application companies including European, US and Japanese companies in the 20 to 2,000 emp range.
Global Venture Advisors (GVA) was started in 2013 to help tech firms grow revenues in strategic markets. GVA does year-round Market Discovery & Market Development-As-a-Service (MDAS) with elite entrepreneurs. Speciality is in AI applications, ML platforms & SaaS/IoT data services.
Why We Do It: Growth strategies are critical for entrepreneurs today. Challenge facing entrepreneurs: since 2014 the success rates of growth teams has decreased nearly four fold -- as Executives on both sides are overwhelmed by automation and the "noise" in market. Pandemic has increased reliance on remote sales and marketing - and companies are more disconnected than ever. In addition, GDPR laws in Europe and increasingly in US like California and a dozen states following their lead. B2B companies that invest properly in their growth, to remove barriers to growth before their team hits them, will be the winners.
How We Do It: We focus on market development execution and advisory using enterprise market patterns.
What Is the Benefit: Tech firms that can develop a well managed growth engine and global product-market fit see a 10:1 valuation boost vs. strategic revenue. Even smaller companies start to combine human knowledge and networks, with Machine Learning as a differentiator for the business (Cognism, Teradata, Algolytics good examples from the 10th Growth 2.0 Lab last month).
Past Clients and Cases: see Cases