MARKET DEVELOPMENT

State the Outcome the MARKET DEVELOPMENT Delivers in your Headline

Here you can write a sentence (or two) about how you manage to deliver the outcome you describe above.

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Leading a Team on the Road to Global Dominance

We can bring the reinforcements.

Just as raising money is not what creates value in the business, going International likewise in itself is neutral at best. At worst it can waste a year and more than a million euros only to start over.

You can leverage what you do expanding your existing product into your existing or nearby markets for global impact. Market Discovery is a way to sense the state of your key markets - and using Market Development to turn dipping-a-toe-in into a strategic revenue-driven transformation into category leadership.

The efforts and key customers made this year will result in a certain perceived success. Index Ventures said at one of our Growth 2.0 Labs in 2014 that the most important aspect of internatinal growth is getting traction as early as possible to tap into rules of compounded growth. Because valuation is at least a 10x multiple on revenue from the strategic markets, over two or three years the difference can be an extra zero on your exit value.

In 2021 it is tempting to focus on local markets, be a big fish in a regional pond or expand like bowling pins into the next ancillary geography. If those markets are growing faster than your other options, then great. If not, then maybe we have a solution worth a Go.

Achieve Growth using Market Development-As-a-Service

Step1

Discovery into Top Market Segments to Re-Validate your Growth Strategy

Going after strategic revenue in a key market is the perfect way to validate a growth strategy. Using Market Discovery to interact directly with senior decision-makers at target accounts will streamline the sales process and shorten cycle time to larger, more complex sales. Understanding needs and adapting leads to strategic revenue can lead to 12+:1 value:ARR ratio. Landing one major client does a lot to build internal confidence but also within your network and shortens any fundraising cycles with good cap-table outomes for founders. 

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Step2

Align your Sales & Marketing for a Better Outcome

By embedding your new market goals into the existing business, such as global marketing function, people will see that tailoring content for Executives will fit that regional market.

Conducting an audit or initial strategy session on growth marketing plan and blindspots from perspective of strategic prospects is critical to order to get clear on where your functional teams are now, and where they need to go in the future to create combinations that work.

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Step3

Engage and Enable Strategic Distribution Partners

With outbound focused on strategic segments that move the needle for the business, and inbound using insights gained to build a repeatable lead engine, you are well on the road to your own transformation by now.

You could also have started directly with Strategic Partnerships. Channel partners, System Integrators and OEM partners can increase industry knowledge and market access. Knowing how to build the data sheets and training to motivate sales via a partner is the key and showing initial success leads to more funnel sharing and joint showcase clients. In the case of major high tech companies there are ecosystems of partners which are all geared towards driving revenue.

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Step4

Celebrate Minor Wins & Upskill the Team in the Growth Transformation

In the initial stages of the Market Development journey, there can be ups and downs. But by focusing on the right market segments, adapting to the feedback from the market - a company that seeks to offer unique value as a category leader in it's customers' eyes will start to see relationships blossom and strategic wins grow in the market.

Enjoy the wins with the team, continue to treat people with respect as the main contributors to that success. Foster ways for people to share knowledge across the functions to adapt and learn from one another.

Achieving big milestones - the natural bi-product of ambitious, and focused Growth Strategy, brings new allies and supporters that in turn add confidence to the regional and functional leaders, as well as individual performers in sales, marketing and business development.

By developing a Growth Strategy, using Market Development-As-a-Service (MDAS) and keeping a human-centric plan you'll maximize the chance of adapting to the key markets. And building a repeatable growth engine with people propels you towards adding smart practices, new employees and AI services aligned with your unique company. Category leadership is right around the corner for a company that understands it's market, customers and the unique company traits and business model success.

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Message

Make the Offer Headline Strong Here

Now that you have shown the steps to a better future in your product timeline, now it's time to summarize the offer and introduce the main benefits to the client of the offer.

You can also add here the Call to Action and the steps in the process to getting a decision to join the program such as:

To find out if this program is the right investment to help you _______ (Solve a problem and/or achieve their goal), here is how it works:

  1. Click on this Button and Answer a few Short Questions about yourself.
  2. Enter your Contact Details to register your interest.
  3. Schedule a time to speak to me or a member of my team.

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Features of Market Development-As-a-Service

Market Discovery & Growth Strategy 

Growth Marketing & Sales Integration

Strategic Partnerships & Key Milestones

Team Upskilling & Augmented Intelligence

Testimonials

What our Clients Say about Us

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Author #1 Company #1
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Author #2 Company #2
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Frequently Asked Questions for MARKET DEVELOPMENT

  • What is the first, most obvious question someone asks when they are trying to decide to buy the product?
    • Answer that question right here, and try to link back to parts of the page above that answer the question. Or you can link to the checkout page at the end of the question.

  • What is the next most obvious question someone would ask to buy the product?
    • Again, answer this question and either link to the checkout box part of the page, or straight to the checkout page for one or both of the offers once you answer the question.

  • Ask a question about who this product is designed to help. Then you can answer that question for those unsure.
    • Summarize exactly who this product is designed to help, and then you can link to the pricing box or the checkout links on the page.

  • Ask a question about how the product works to achieve the outcome the client works. Then you can answer that and summarize the key product features.
    • List all the key product features here and then link to the pricing box on the page or straight to the checkout pages.

  • How do I know this product will work for me? (This question allows you to highlight any guarantees you offer for the product, or assure them it will work for them).
    • Describe here any guarantees on your product qualify, or the refund policy for the product.

      Then link to the pricing box and/or the checkout links for each product on the page.

Summarize the Main Benefit of the Product MARKET DEVELOPMENT

The Customer has made it down to the bottom of the page, and has read (or at least scanned) the page, use this area to inspire them to click on the button and buy the product. If you have a special discount, or offer, highlight the need to act.

Get The Offer