Today, tech companies traverse a more fragmented landscape. Markets are competitive. Differentiation is key. How does an entrepreneur set a framework for growth globally to engage and adapt to, not just reach, markets?
We developed the Growth 2.0 concept -- a collection of techniques, networks and toolsets that fit a given growth scenario -- by doing it repeatedly with good companies and seeing what worked.
One aspect is not disrupting what already works. The other is being able to extend into a new market at the senior level. A good structured approach will help the company 'sense' the needs or deltas of a new market, adapt to what works, build thought leadership and enable the team to bring strategic revenue forward. Then be relentless about dividing the work - across people, functions and AI services - to multiply the outcomes. Having a decade of trying things means our advisors can answer most Market Development and AI-related questions, but moreover we can help on the execution so it's additive, not neutralizing what is going well.
Building a Go to Market and Product-fit-for-purpose does not always come in sequential steps. Tactically, this means a whole range of patterns -- most which begin in 'learning mode' with 100% focus on geographies and a short list of companies. But then rapidly adapt the growth engine and accelerate into the new context. Enabling the existing team to work in parallel, scale up outcomes and hire into a better working model.
Growth 2.0 considers what in the long run will create shareholder value - repeatable strategic revenue. And offers a safe path to make major adjustments that compound y/y for category leadership.
We have one mission: To make smart growth more accessible to entrepreneurs and enterprises. We believe that - beyond building shareholder value together - sharing knowledge is the ultimate relationship builder.
Since 2013, we have held Growth 2.0 Labs in Warsaw, Silicon Valley, Amsterdam — connecting elite entrepreneurs and senior corporate Execs who understand AI and global success sharing advice with each other. Co-founders of Shazam Entertainment, Optimizely, Adyen and Execs from GE, IBM and Samsung have experienced the road to global category leadership; the Why, What & Hows of growth and transformation. Sharing knowledge and networks is a great approach in 2021.
The next Growth 2.0 Lab 'Grow with AI' is Wed, 24 March with:
Limited Seats: CXOs/Founders of Growth250, Int'l VC/PEs, Corp Transformation Execs & Best of breeds in AI, cloud, transformation tech.
Co-Founder & Managing Partner
Hi, I’m Chris. Some call me by a childhood nickname: 'Che'.
I'm looking for people revolutionizing industry & enabling smart growth for global entrepreneurs.
About 10 years ago as an entrepreneur, I stood in front of our Advisory Board & Mgmt team, with a powerpoint slide of Europe. We had executed our US market growth, landing a slew of great brand names and moved out of the renovated apartment in the Marina District. Our vision to build a platform of next generation bots had eluded us. Still, the customers kept coming...Cisco, Caterpillar, Novartis, Apple.
Buy-in from a Board or investors is tough; remote markets can feel risky. In the end my family moved to Europe before the company did.
Earlier in life, I guess the idea of making a big leap had been confirmed -- while backpacking on the Silk Route in Central Asia. An NGO started by a Harvard Kennedy School grad doing economic development & internet services, which seemed pretty cool to me.
My job was to install email using a floppy disk and hand configuring the PCs of humanitarians, diplomats & executives in 'Wild West' business Execs. Each month, I'd chair a monthly roundtable of the NGOs in the region and write an online newsletter to share what people were up to. Anyone crazy enough to go to Central Asia and odd enough read about it probably had a lot in common. We reached an audience worldwide and and helped others do the same.
Today there is exponentially more information. And telling a story to a remote market is about understanding what makes you unique.
I experienced this at Rightnow Technologies, the 2nd fastest growing cloud company at the time. I was responsible for the rollout of the NLP across US, Australia and Europe growth teams. Management regularly reviewed our plan, progress and even double comped to get departments and geographies working together. Colleagues were in constant learning mode -- product management, heads of sales, individual BDRs and field marketing -- everyone in their spot asking penetrating questions, sharpening the proverbial saw, to nail down our USPs now that AI was in the portfolio.
The techniques, tools and networks we used created leverage. AI was a kernel since knowing our NLP algorithm delivered nearly 80% accuracy and Google GSA achieved less than 50% - at least in the industries we served. Our linguists, business people and solution architects could explain in crystal clear terms why were the best solution in our category, and concrete value that translated into for the specific client, their website, teams and care infrustructure.
At Global Venture Advisors, we like to re-use patterns -- tactics, tools and networks - used by successful people from the past. Revolution may be a strong word to use. But if it is enabling an entrepreneur to change industry and society for the better, we are all in.
Business Development and Data Science Lab
Engineering and Marketing
Cleancell AG & ex-Board at EBAN
Peter is an ex-rocket scientist with over 20 years of experience as a serial entrepreneur and in various top management roles in aerospace (Airbus group) and automotive industries (Daimler). As a founder and entrepreneur he completed two IPOs one in the United States and one in Germany and accompanied several others. Peter is a former airforce pilot and has spoken on global growth at several Growth 2.0 Labs.
Giza Polish Ventures
Zygmunt has led tech companies and venture capital funds for over three decades. He served as Managing Partner of the Giza Polish Ventures. Zygmunt led M&A at PricewaterhouseCoopers then served five years as Managing Partner of one of the largest PE funds in Central Europe. He led 70 equity transactions, mergers and acquisitions and is a founder of StartUpHub Poland. Awarded "World Young Businessmen Achiever" and the title of "Man of the Year in ICT sector".
Director, Software Strategy,
IBM Venture Capital
Deborah represents IBM’s $40 billion software and hardware businesses in the company’s 15-year old Venture Capital Group. Responsible for sharing insights about emerging markets, technologies, and business models with venture firms and entrepreneurs around the world. Fueling IBM’s ecosystem pipeline in high growth strategic areas such as IoT, security, analytics and cognitive computing. She is based in Silicon Valley and her relationships are global and extend into emerging geographies.
Raj is a world leader in retail transformation. As VP Technology eCommerce and Big Data which at Kohl’s Digital business from 500 Million to 4 Billion in 8 years. He offers insight to product-market fit and for market leadership. He has led the Omni-channel strategy and development of the new digital architectures.
Nitin has nearly 20 years in enterprise cloud technology and leads Products at one of the fastest growing SaaS companies in the world. Brings deep understanding of how data & AI are transforming high tech and traditional industries. Worked previously at RightNow Technologies and Oracle, and was responsible for integrating Natural Language services across many verticals.
Over the past 25 years Lynn Marie has held leadership roles at financial services entities like Charles Schwab and Wells Fargo. Lynn Marie has deep expertise in digital channel strategies, martech stacks, customer experience, product development, impact banking and investing and client-side transformation. Lynn Marie holds a BA and an MBA from UC Berkeley.
Bob is the Expert in Residence for AI at University of California, San Francisco’s Smarter Health and AI advisor to Harvard Medical School, focused on healthcare, supply chain and other aspects of patient care. Ex-Chief Data Office Intel. Provides key insights to healthcare providers and understands the areas ripe for disruption by AI services. Solving real problems with analytics and AI.
Raymond works on frontier technology like AI, IoT and Blockchain. Previously Raymond was the founding CTO of Siemens Industrial Communications business in Germany. He started as an innovator at Siemens Berkeley to commercialize his PhD as a startup but failed post dot-com bubble, then as a spin-in and grew into the market-leading industrial WLAN business.
Charis leads Autodesk's digital experience data science engineering team of 25 distributed professionals. Creates machine learning-based products that help drive business decision-making across sales, marketing, customer engagement and digital experience while providing actionable analytics to senior management. Track record of delivering solutions across different industries.
Whitney teaches an International Lab for MBA's and designs courses for Cal's High Tech Executive education program. Her clients are multi-industry have included The World Bank, Statoil, Innovation Denmark, Whitney was the Assistant Dean for executive education and built the business 10x. Whitney holds a BA from Stanford and an MBA from Haas.
Alper is President of the European Leadership University, a next-generation university in Europe linking education and employment with a focus on leadership development. ELU is setting the future of education. Founding Partner of MCT, the leading management development and organisational change consultancy to clients like Saudi Telecom, TEB-BNP Paribas, Vodafone, Turkcell, and Janssen.
On this call, we will discuss your growth opportunities and challenges. Discover how to reach Digital Transformation Execs in 2021 and explore what got Peers from 1 MM to 50 MM ARR.